In 2001, a skinny kid named Takeru Kobayashi devoured fifty hot dogs in 12 minutes — double the previous world record. The guy weighed a whopping 131 pounds. Yet he took down competitors three time his size and changed the sport forever.
How did he do it?
He did not just stuff hot dogs into his mouth faster than everyone else. Not even close. His massive success came from thinking strategically and going beyond the obvious. He removed the hot dogs from their buns He broke each dog in half, so he could fit the whole thing into his mouth at once and he dunked the buns into a cup of water to make them easy to chew and swallow This is a classic case of working smarter, instead of harder.
Most people, whether they actively use it or not, would agree that social media is a powerful attraction tool. Business owners and marketers alike know that social media has become one of the most important marketing channels, allowing an organisation’s message to be communicated to the masses with just a few clicks of a button.
There is a common misconception, however, that managing social media is easy. It does not have to (and should not be) hard, but it should take some work. In today’s article we will teach you five ways you can make social media work for you. Effective social media does not just happen by chance. Having a plan will greatly improve the results you will see from social media marketing. Your social media should be working for you, rather than you work for your social media.
Here is how:
Open up
Beyond the ‘sharing’ functionality, consider allowing anybody and everybody to be able to rate and comment on all the products and services on your platform.
Listen better
Set up a free account with Google Reader and start feeding into it RSS feeds for all key/important terms (companies, brands, key management people, competitors, industries etc).
Read more
Use Google Reader to also organise all the key blogs in your industry. By reading, listening, and following them, it will make you smarter and sharper. You will know what your competition is up to and be able to think of ways to beat them.
Listen even more
Use Twitter search, Google Alerts and Google Blog search to hear what people are saying about you, your competitors, and your industry. Tip: Every result will usually allow you to create an RSS feed. Do this and bring the feed into Google Reader. This way you will have one area where every time anything is mentioned, you will be able to see it in one, united, and easy-to-manage location.
Respond, respond to everything
Become the de-facto expert, do not sell, do not push. Be helpful. Be likeable. If you are knowledgeable and helpful, people will buy from you.
Look at your current social media performance. Are you getting all you should be from it? If not, start implementing these five key points to make your social media work for you!
Eliot Kelly is recognised as a serial Entrepreneur, and has been featured on CNN, BBC, BBC Three’s Be Your Own Boss and an extensive list of magazines and articles. His four books have been translated in over 7 languages and are sold in 29 countries, recently being shortlisted for Best Self-Help and Best Advice Books 2019 by The Author Academy. He is regarded as a top Sales, Business and Leadership Management Coach who creates opportunities for his success partner’s through financial literacy and life skills training. He is also a Professional Speaker and continues to inspire present and future entrepreneurs around the world.
The journey of a lifestyle entrepreneur is a source of deep joy and purpose. Reflecting on the last seven years of being in business, I realised that it has been essential to success in every vertical of my life. Growing and contributing is, I feel, the very essence of a successful life.
You are probably reading this article because you are keen to sharpen your skills as an author or perhaps, like many people, writing a book has been a lifelong dream. Some studies across the Caribbean, U.S.A and U.K, place the percentage of people who want to write and publish a book, at some point in their lives at around 75%.
Did you ever read a quote, or a saying and it just clicked? It seemed in that very moment that the author was speaking your language and directly to you?
Reading other’s content, interests, and experiences has been a source of great comfort, advice, and assurance for thousands of years. I think most people agree that it is good to know that you are not alone in the world and that someone else gets you.
Despite what you might think, it is not too late for you to achieve financial freedom. It is really very simple. Whether you know it or not, there are ways you can achieve financial freedom and in today’s article you will learn four of them. Easier said than done you say? Absolutely. But trust me — if you do the four things we will discuss, it is not nearly as difficult as most people think. It is certainly not impossible.
Whether you work on one area per month for the next four months or simply concentrate on the areas that seem critical to you right now, I promise you this: your life will change.
Imagine that to have a great life, you must cross a dangerous jungle. You can stay safe where you are and have an ordinary life, or you can risk crossing the jungle to have a terrific life. How would you approach that choice? Take a moment to think about it because it is the sort of choice that, in one form or another, we all must make….
The journey of a lifestyle entrepreneur is a source of deep joy and purpose. Reflecting on the last seven years of being in business, I realised that it has been essential to success in every vertical of my life. Growing and contributing is, I feel, the very essence of a successful life.
You are probably reading this article because you are keen to sharpen your skills as an author or perhaps, like many people, writing a book has been a lifelong dream. Some studies across the Caribbean, U.S.A and U.K, place the percentage of people who want to write and publish a book, at some point in their lives at around 75%.
Did you ever read a quote, or a saying and it just clicked? It seemed in that very moment that the author was speaking your language and directly to you?
Reading other’s content, interests, and experiences has been a source of great comfort, advice, and assurance for thousands of years. I think most people agree that it is good to know that you are not alone in the world and that someone else gets you.
Despite what you might think, it is not too late for you to achieve financial freedom. It is really very simple. Whether you know it or not, there are ways you can achieve financial freedom and in today’s article you will learn four of them. Easier said than done you say? Absolutely. But trust me — if you do the four things we will discuss, it is not nearly as difficult as most people think. It is certainly not impossible.
Whether you work on one area per month for the next four months or simply concentrate on the areas that seem critical to you right now, I promise you this: your life will change.
Imagine that to have a great life, you must cross a dangerous jungle. You can stay safe where you are and have an ordinary life, or you can risk crossing the jungle to have a terrific life. How would you approach that choice? Take a moment to think about it because it is the sort of choice that, in one form or another, we all must make….
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