Five irreplaceable tools for growth
eplatinum23
March 18, 2021
This way of thinking inspires innovation and creativity
In 2001, a skinny kid named Takeru Kobayashi devoured fifty hot dogs in 12 minutes — double the previous world record. The guy weighed a whopping 131 pounds. Yet he took down competitors three time his size and changed the sport forever.
How did he do it?
He did not just stuff hot dogs into his mouth faster than everyone else. Not even close. His massive success came from thinking strategically and going beyond the obvious. He removed the hot dogs from their buns He broke each dog in half, so he could fit the whole thing into his mouth at once and he dunked the buns into a cup of water to make them easy to chew and swallow This is a classic case of working smarter, instead of harder.
Most people, whether they actively use it or not, would agree that social media is a powerful attraction tool. Business owners and marketers alike know that social media has become one of the most important marketing channels, allowing an organisation’s message to be communicated to the masses with just a few clicks of a button.
There is a common misconception, however, that managing social media is easy. It does not have to (and should not be) hard, but it should take some work. In today’s article we will teach you five ways you can make social media work for you. Effective social media does not just happen by chance. Having a plan will greatly improve the results you will see from social media marketing. Your social media should be working for you, rather than you work for your social media.
Here is how:
Open up
Beyond the ‘sharing’ functionality, consider allowing anybody and everybody to be able to rate and comment on all the products and services on your platform.
Listen better
Set up a free account with Google Reader and start feeding into it RSS feeds for all key/important terms (companies, brands, key management people, competitors, industries etc).
Read more
Use Google Reader to also organise all the key blogs in your industry. By reading, listening, and following them, it will make you smarter and sharper. You will know what your competition is up to and be able to think of ways to beat them.
Listen even more
Use Twitter search, Google Alerts and Google Blog search to hear what people are saying about you, your competitors, and your industry. Tip: Every result will usually allow you to create an RSS feed. Do this and bring the feed into Google Reader. This way you will have one area where every time anything is mentioned, you will be able to see it in one, united, and easy-to-manage location.
Respond, respond to everything
Become the de-facto expert, do not sell, do not push. Be helpful. Be likeable. If you are knowledgeable and helpful, people will buy from you.
Look at your current social media performance. Are you getting all you should be from it? If not, start implementing these five key points to make your social media work for you!
Eliot Kelly is recognised as a serial Entrepreneur, and has been featured on CNN, BBC, BBC Three’s Be Your Own Boss and an extensive list of magazines and articles. His four books have been translated in over 7 languages and are sold in 29 countries, recently being shortlisted for Best Self-Help and Best Advice Books 2019 by The Author Academy. He is regarded as a top Sales, Business and Leadership Management Coach who creates opportunities for his success partner’s through financial literacy and life skills training. He is also a Professional Speaker and continues to inspire present and future entrepreneurs around the world.
This way of thinking inspires innovation and creativity
Nobody knew who Elon Musk was before he started making millions. The world came to know him once he began winning. For example, did you know that PayPal, one of Elon Musk’s most successful companies, was voted as the worst business concept of the year?
Before spending money on your business, you will want to validate your products or services. You can do this in several ways including online and offline sampling and testing and through research. You can also validate your product/service by using Google Trends, Quora and Google Reader for example, to determine the popularity of the keywords associated with your business idea.
Steve Jobs once famously said, and I agree to an extent, that, “the only way to do great work is to love what you do.” Jobs continued that, “if you haven’t found it yet, keep looking. Don’t settle.” The part of Job’s quote that resonates with me the most is that I believe passion is what switches an individual from dormant and passive to activated. Critics of Job’s statement, get hung up on whether an individual can become great at something he or she does not necessarily love. To this argument, I have left mental space that if someone becomes great or is great at something, there is something they can love or do love about that task, be it direct or indirect. Instead of getting lost in the noise of the arguments surrounding the quote and the individual biases towards the man himself, I took the message to mean that when we show up, an entirely new world is made available to us.
In 2001, a skinny kid named Takeru Kobayashi devoured fifty hot dogs in 12 minutes — double the previous world record. The guy weighed a whopping 131 pounds. Yet he took down competitors three time his size and changed the sport forever.
How did he do it?
He did not just stuff hot dogs into his mouth faster than everyone else. Not even close. His massive success came from thinking strategically and going beyond the obvious. …
Unhealthy competition puts a disproportional amount of emphasis on the outcome, rather than valuing the process or the journey of success.
“Look to your left, look to your right: one of you won’t be here next year.” This intimidating line was immortalised as a greeting for incoming students at Harvard Law School in the classic movie, The Paper Chase. The message — hard work is needed to be here. The potential misinterpretation — your success occurs when others fail or that in a competition, others must lose if you are to win, and so it is natural to withhold…
This way of thinking inspires innovation and creativity
Nobody knew who Elon Musk was before he started making millions. The world came to know him once he began winning. For example, did you know that PayPal, one of Elon Musk’s most successful companies, was voted as the worst business concept of the year?
Before spending money on your business, you will want to validate your products or services. You can do this in several ways including online and offline sampling and testing and through research. You can also validate your product/service by using Google Trends, Quora and Google Reader for example, to determine the popularity of the keywords associated with your business idea.
Steve Jobs once famously said, and I agree to an extent, that, “the only way to do great work is to love what you do.” Jobs continued that, “if you haven’t found it yet, keep looking. Don’t settle.” The part of Job’s quote that resonates with me the most is that I believe passion is what switches an individual from dormant and passive to activated. Critics of Job’s statement, get hung up on whether an individual can become great at something he or she does not necessarily love. To this argument, I have left mental space that if someone becomes great or is great at something, there is something they can love or do love about that task, be it direct or indirect. Instead of getting lost in the noise of the arguments surrounding the quote and the individual biases towards the man himself, I took the message to mean that when we show up, an entirely new world is made available to us.
In 2001, a skinny kid named Takeru Kobayashi devoured fifty hot dogs in 12 minutes — double the previous world record. The guy weighed a whopping 131 pounds. Yet he took down competitors three time his size and changed the sport forever.
How did he do it?
He did not just stuff hot dogs into his mouth faster than everyone else. Not even close. His massive success came from thinking strategically and going beyond the obvious. …
Unhealthy competition puts a disproportional amount of emphasis on the outcome, rather than valuing the process or the journey of success.
“Look to your left, look to your right: one of you won’t be here next year.” This intimidating line was immortalised as a greeting for incoming students at Harvard Law School in the classic movie, The Paper Chase. The message — hard work is needed to be here. The potential misinterpretation — your success occurs when others fail or that in a competition, others must lose if you are to win, and so it is natural to withhold…
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