Inside Out: It’s An Inside Job
If you always have to concentrate on you only, you will always have to.
In the early 1970s, a psychologist named J. P. Guilford was one of the first academic researchers who dared to conduct a study of creativity. One of Guilford’s most famous studies was the nine-dot puzzle. He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page.
Today many people are familiar with this puzzle and its solution. In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century.
If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square. The correct solution, however, requires you to draw lines that extend beyond the area defined by the dots.
The nine-dot puzzle and the phrase “thinking outside the box” became metaphors for creativity and spread like wildfire in marketing, management, psychology, the creative arts, engineering, and personal improvement circles.
Inside Out : It’s An Inside Job focuses on striking a middle ground between undisciplined creativity and overly strict controls, giving its readers the mental space to create — but also the direction — to deliver results.
Kelly reassesses what really works and provides evidence that in business and in our personal lives we must challenge the prevailing wisdom and trends. The Award-winning Author lays out a set of historically proven principles which ultimately lead to an Inside Out Transformation.
Building on the International success laid out in Creating A Platinum Lifestyle: Set Your Mind On Fire, he offers strategies that expand and maintain the results for successful individuals and businesses alike.
Everyone with an interest in business — whether students, entrepreneurs, corporate managers, consultants, or CEOs — will benefit from the brilliant and fundamental insights of Inside Out: It’s An Inside Job
Of course, in real life you won’t find boxes. But you will find numerous situations where a creative breakthrough is staring you in the face.
